Idea to Market
Do you have an innovative idea, but need help moving forward?
Are you looking for a low-risk approach to act on your idea?
Do you need a founder as a service by your side?
Are you looking for great professionals to turn your dream into reality?
You have come to the right place.
All successful businesses are the result of learning journeys.
Reality will prove you wrong time after time. It’s the agility to adapt continuously that makes the difference.
People usually say that ideas without execution are meaningless. And they are correct, but there’s more to the story...
Execution is far from a linear process; you need to keep zigging and zagging. So, it's not only about acting - it's about building a learning engine to adapt continuously to feedback loops. One step at a time.
Invest at the same pace you reduce uncertainty
You need a process to only invest at the same pace as you reduce uncertainty — and guess what? We’ve got you covered.
For an agency it’s hard to resist when a client wants to buy big projects from the get-go, but for a network of decentralized top professionals, it isn't.
What moves us, besides the financial side, is to impact people's lives and work on meaningful projects.
Life is too short to spend on projects that are doomed to fail.
So more than buying a project, you're hiring the collaboration of a highly engaged team on a shared learning journey.
And we’ll be the first to tell you when it’s time to pivot or even quit.
Is this service for me?
We’re open to all interesting challenges, but we’re aiming at two mindsets.
Entrepreneurs If you’re kicking off a new business, we’ll give you all the help you need to move forward. You can even have a founder as a service at your side until you put together your team.
Intrapreneurs If you’re working on an idea or project within a company, our approach will enable you to act on it incrementally, and get the buy in of other stakeholders.
From Idea to Market. One step at a time.
Usually, both friends and service providers will cheer you up about your idea, but...
The first do it unconsciously because they want to please you; the latter because they need to sell their services. And from one day to the next, you’re committing to long-term projects without even checking the basics.
We follow a different path. And you can jump in or out at any time.
How We Roll
- We’ll have a two-hour Idea Bootcamp around your idea. Buckle up, it’s going to be intense!
- We’ll facilitate a Collaborative Session — where we bring together people with different backgrounds and mindsets to work on your vision.
- Still eager to move forward? Time for a Minimum Viable Concept (MVC). Yes, not an MVP yet. MVC is a low-risk approach towards innovation. A more feasible and less stressful way to discover new paths and learn about the future of your business.
- If your idea has survived so far, it’s time for a Discover & Roadmap project — where we dive deeper and plan the future ahead.
- Now that we are fully prepared we can move to a Minimum Viable Product (MVP) — with just enough features so you can test your businesses hypothesis.
- After validating your business idea, we can move to a fully functional product and launch it into the Market. We’ll help you to find the right partners, build an in-house team, and work with you on your go-to market strategy.
Gus here, and from now on, I’ll switch to the first person since I’ll be the the one leading the project, or even your founder as a service, in case you decide to come aboard.
I’m an avid lifelong learner with almost two decades of experience in strategic design, experience design, productivity systems and leading digital transformation processes.
My life path was marked by vast professional and personal experiences, which allowed me to adopt an approach based on radical diversity and leverage knowledge from different "worlds" and areas of expertise.
You can think of me as a founder as a service and the person that brings together teams of top professionals and organizations according to the task at hand.
Take a look at my Professional ID to know my path highlights and testimonials.
Actions Speak Louder than Words
Allow me to share some projects I’ve worked on so you can have a broad vision about what the teams I put together can achieve.
I started collaborating with Seedrs from the very beginning. I still remember a meeting in the soon-to-be first Lisbon office with five or six people.
At the time, due to rigid regulations, our maneuvering space to create an excellent experience for our customers, both entrepreneurs and investors, was very tight.
It was the start of the equity crowdfunding space — and we were tackling uncharted territory. After that, I started to work with Seedrs regularly — as a Director of User Experience.
Today Seedrs is one of the major international players in the field.
Pedro pitched me Talent Protocol with a single sentence: "We're going to do what you have been doing for the past decades but at a larger scale." I accepted the invitation to become an advisor immediately; it perfectly fits my life purpose— helping other people grow.
Back then, the idea was completely different from today, and the first step was doing deep user research that demonstrated that Harpoon was pointing to the wrong segment.
Matthieu usually says if he’s the father of Harpoon, I’m the mother, which symbolizes how I see projects as my own.
After four years, we collaborated again to transform Harpoon into what it is today — a successful business with an agile team that stands out for providing a fantastic service in the present while thinking ahead about what the future will unfold.
I met Pedro Oliveira when he was working on his first startup, and I immediately thought — this guy’s startup doesn't make any sense to me, but that is irrelevant because this guy will make things happen.
When people ask me how I have mentored so many top performers, I always say the same thing: I'm a better spotter than mentor.
After a couple of months, Pedro co-founded Landing.jobs, where I was an advisor and then a service provider helping build the platform's first version.
And it was quite a journey. Four people, working moonlighting and competing with the big boys of the space.
Survs was acclaimed by media outlets like Washington Post and TechCrunch and won the award for the best online survey product by .Net magazine.
Fun fact: Although I love chili peppers, and my surname is Pimenta (pepper in English), the company's name was a pure coincidence. Enough salt was already taken.
From the in-house teams I've created from scratch to the teams I put together on a project basis, I’ve been lucky to work with top professionals. If we work together, you also will.
You will be working with a multidisciplinary, dedicated, experienced, agile, and fast-paced group of people.
A fixed structure does not constrain us; we are vast network of professionals who join forces according to the project at hand.
Together we are many.