Purpose to Action

Purpose to Action

Do you feel the need to align your life compass and live more purposefully?

Is it hard for you to focus on what's important?

Do you want to eliminate day-to-day boring tasks and increase your available time?

Do you lose yourself in an endless stream of tasks and information?

Do you feel the need for a helping hand to organize your life?

Do you want to make a bigger impact by optimizing your time and attention management?

You have come to the right place.

I'll help you to align your life compass and build a meaningful productivity system that you can trust.

Allow me to show you how it works.


We'll start by clarifying your why and building a system you can trust to act on it.

This system will create a mental and emotional space where your head is free of "open loops" and ready to focus on what really matters.

With clarity and focus your actions will compound over time and your ability to act meaningfully will increase exponentially.

And you know what?

Your Learning Journey Will Feel Like Play


Most people see building a productivity system as something boring and time-consuming. It doesn't have to be like that.

Adopting a challenge mindset, and picking the right levers, will make the journey playful and enjoyable.

I'll be by your side from purpose to action, from aligning your life compass to building a system you can trust to turning it into a reality. But we'll do it differently.

I will design a highly engaging and gameful learning journey fitted to your specific needs.

And in the process, you'll learn how to learn, improve your habits, see life as an infinite game, and have lots of fun.

or schedule a call with me to see if we're a good fit.

Portuguese 🇵🇹 / English 🇺🇸 / Spanish 🇪🇸

Meet your New Tool Box of Legos

"We shape our tools and thereafter our tools shape us.” —J.Culkin

When I use Notion, I feel like a kid playing with a box of legos; nothing is impossible.

Principles trump tools every day of the week, but sometimes you bump into something that makes you feel at home. Notion is so powerful that it's hard to define, so let's have the official team give you a first intro.

I must confess something... Before adopting Notion, I tried it a couple of times and quit. I just couldn't grasp what to do, where to start, how powerful it was.

Then one day, I started to think of it as a box of legos, and everything started to flow. And by flow I mean, flow.

Today it's my go-to tool for most of my digital stuff, and for a fraction of the price that I used to pay for the many tools it replaced — and for most cases, it's free.

And if you don't want to make trade-offs and keep using some of your favorite tools, no problem. Notion plays nice with other tools.

There is a sea of integrations at your disposal.


How Can I Help

I've been talking about the whole journey, but you are welcome to jump in at any point.

Build from Scratch

If you don't have any system in place, we'll work together, from finding your why to building a system to turning it into reality.


If you already have a system, I will perform an audit to see how we can improve it.


After auditing your system, we'll optimize it so you can focus on your ideas and work instead of having a myriad of open loops in your mind.


Notion allows you to create a website in minutes or use something like Super to customize it. I can help you with either option.

Drop me a Challenge :)

If you have something specific in mind, or just a rough idea, throw me a challenge to see if I'm the right partner for your journey.

For Businesses

If you run a company, work for one, or fly solo, reach out so we can talk about how can I help with your business.

or schedule a call with me to see if we're a good fit.

Portuguese 🇵🇹 / English 🇺🇸 / Spanish 🇪🇸

Why Me

Allow me to introduce myself. My name is Gustavo da Cunha Pimenta, but you can call me Gus. I’m an avid lifelong learner with almost two decades of experience in strategic design, experience design, productivity systems and leading digital transformation processes.

My life path was marked by vast professional and personal experiences, which allow me to adopt an approach based on radical diversity and leverage knowledge from different "worlds" and areas of expertise.


Productivity Geek Since Ever

I love to work, and I also love to play. What I don’t like is doing things that don’t give me any pleasure over and over again. So, since I was young, I started to look for workarounds to streamline everything in my life that I consider a waste of time.

Mentor (and Mentee) for Life

When I started mentoring people many years ago I had no clue how rewarding it could be. It's a two way street, where you learn as much as you "teach". And your empathy grows to new heights.

Radical Diversity

Some people call me a “bridger of worlds” because I've lived “many lives”, and I love to mingle and connect people. I usually say I feed off of diversity. That allows me to understand people from all walks of life.

Learning Designer

I’ve been working on experience design for decades, and slowly, I realized learning is also one of my passions. Mentoring, giving classes, advising alternative education projects - you name it. That allows me to bring the best of these fields together and design personalized learning journeys.

Notion Ambassador

I'm a member of the Notion Ambassadors Community, a place where Notion experts get together to share knowledge and spread the word about Notion.

I also recently joined forces with Camile and Gonçalo to create the Notion Portugal Community. Would love to see you there :)

Infinite Gamer

I see life as a big infinite game, and I'm playing for the thrill of it and not to reach the podium. But, for this purpose, what is more important is to use gaming concepts to turn anything into a more enjoyable and rewarding journey.

or schedule a call with me to see if we're a good fit.

Portuguese 🇵🇹 / English 🇺🇸 / Spanish 🇪🇸

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